Are the new technologies of cloud, mobility and big data an IT evolution? Or are they a game-changing revolution as many in the business world believe? “Cloud confusion” is causing organizations to shy away from embracing the cloud and reaping its rewards. In Capgemini’s new point of view, Andy Mulholland explains why both views are correct, arguing that both “inside out” and “outside in” approaches are required for organizations to reap the benefits of the cloud.